Contents

• What is the purpose of STRATEGY.APP?
• How is the app structured?
• What can be configured under Settings?
• Which tools are available?
• Which strategy levels are supported?
• How does the strategy process work?

What is the purpose of STRATEGY.APP?

STRATEGY.APP is a digital application designed for the development and implementation of corporate strategies across all levels: from the entire company to individual business units and functional or departmental strategies.

While standardized methods and software applications have long been commonplace for operational management and control—from accounting to tax reporting—there has been no comparable solution for strategic management. STRATEGY.APP fills this gap, enabling you to develop your corporate and business unit strategies systematically, practically, and agilely.

How is the app structured?

STRATEGY.APP guides you step by step through the strategy process. This means:

• You work with clearly defined phases, templates, and assistance—similar to a strategy workshop, but digital.
• The application supports you in analyzing, designing, and planning your corporate strategy systematically.
• You can document results and derive actions effectively.

What can be configured under Settings?

Under the "Settings" section, you can configure the structure of your company, including:

• Business units
• Competitors
• Assignment of competitors to business units
• Functions or departments

This configuration allows you to tailor STRATEGY.APP to your organization's specific structure and needs.

Which tools are available?

STRATEGY.APP offers a range of strategy tools to support your process, including:

• SWOT analysis
• Portfolio analysis
• Balanced Scorecard (BSC)
• Extended Business Model Canvas (eBMC)
• Financial planning tools

These tools can be selected and applied as needed to support various phases of your strategy development.

Which strategy levels are supported?

STRATEGY.APP supports three strategic levels:

1. Corporate Strategy – Overall strategy for the entire company
2. Business Unit Strategy – Strategies for individual market or customer segments
3. Functional Strategy – Strategies for areas such as HR, production, sales

This multi-level approach ensures that strategic planning is coherent and aligned across the organization.

How does the strategy process work?

The strategy development project is typically divided into four phases:

1. Analysis Phase – Assessing the current situation; this phase concludes with the identification of main challenges.
2. Design Phase – Developing strategic options and evaluating them.
3. Planning Phase – Detailing the chosen strategy and preparing for implementation.
4. Implementation Phase – Executing the strategy and monitoring progress.

Each phase is supported by specific tools and templates within STRATEGY.APP to facilitate a structured and effective strategy development process.