Structure of STRATEGY.APP

Structure of STRATEGY.APP

The STRATEGY.APP application is structured as follows:

Setup and configuration:

  1. Company details such as name, address, website, contact person
  2. Time horizon: 
    1. how many years should be considered for the analysis / diagnosis
    2. for how many years into the future the strategy should be drawn up 
  3. Structure of the business
    1. Business areas 
    2. List and allocation of competitors
    3. Functions to be considered
  4. Instruments
    1. Selection of the instruments to be used

Corporate strategy

At this level you are guided through the process of corporate strategy from analysis and design to planning and implementation

Business area strategies

At this level, you develop the business area strategies, from analysis and design to planning and implementation

Functional strategies

This level allows you to develop strategies for the individual functions or areas of your company, such as the production strategy, the sales strategy or the personnel or HR strategy.

Phases

The phases are shown on the horizontal axis

This varies according to the level. In the development of a business area strategy, this process leads from the specifications to the analysis, design and planning.


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